UX

Web Design

UX
Web Design

UX

Web Design


UX

Web Design

REFACTOR U 

REFACTOR U

REFACTOR U

REFACTOR U

REFACTOR U

Refactor U came to Emerson Stone to redesign its website that can define its brand image and enhance brand recall, in order to reach more students and increase its conversion rate.

Refactor U came to Emerson Stone to redesign its website that can define its brand image and enhance brand recall, in order to reach more students and increase its conversion rate.

Refactor U came to Emerson Stone to redesign its website that can define its brand image and enhance brand recall, in order to reach more students and increase its conversion rate.

Refactor U came to Emerson Stone to redesign its website that can define its brand image and enhance brand recall, in order to reach more students and increase its conversion rate.

THE TASK

Enhance brand image/redesign its information and content structure to communicate with its target audience better/ redesign its site user-flow and increase conversion rate.  

Enhance brand image/redesign its information and content structure to communicate with its target audience better/ redesign its site user-flow and increase conversion rate.

Enhance brand image/redesign its information and content structure to communicate with its target audience better/ redesign its site user-flow and increase conversion rate.

Enhance brand image/redesign its information and content structure to communicate with its target audience better/ redesign its site user-flow and increase conversion rate. 

THE BRAND

Refactor U is a coding Bootcamp, its main campus was located in Boulder Colorado. The brand was expanding its curriculum to data science, UX design, as well as its online classroom. 

As a brand with an educational purpose, who wants to help people improve and/or change their career and wants to provide opportunities for the general population, Refactor U should be seen as a brand with authority, trustworthy, and fair.   

We defined its brand archetype as Sage, Magician, and Everyperson. 

Our visual and color inspiration was New York subway system, which is a metaphor for "going places," and the trustworthy New York Times' editorial illustration style.   

Refactor U is a coding Bootcamp, its main campus was located in Boulder Colorado. The brand was expanding its curriculum to data science, UX design, as well as its online classroom. 

As a brand with an educational purpose, who wants to help people improve and/or change their career and wants to provide opportunities for the general population, Refactor U should be seen as a brand with authority, trustworthy, and fair.   

We defined its brand archetype as Sage, Magician, and Everyperson. 

Our visual and color inspiration was New York subway system, which is a metaphor for "going places," and the trustworthy New York Times' editorial illustration style. 

Refactor U is a coding Bootcamp, its main campus was located in Boulder Colorado. The brand was expanding its curriculum to data science, UX design, as well as its online classroom. 

As a brand with an educational purpose, who wants to help people improve and/or change their career and wants to provide opportunities for the general population, Refactor U should be seen as a brand with authority, trustworthy, and fair.   

We defined its brand archetype as Sage, Magician, and Everyperson. 

Our visual and color inspiration was New York subway system, which is a metaphor for "going places," and the trustworthy New York Times' editorial illustration style.  

Refactor U is a coding Bootcamp, its main campus was located in Boulder Colorado. The brand was expanding its curriculum to data science, UX design, as well as its online classroom. 

As a brand with an educational purpose, who wants to help people improve and/or change their career and wants to provide opportunities for the general population, Refactor U should be seen as a brand with authority, trustworthy, and fair.   

We defined its brand archetype as Sage, Magician, and Everyperson. 

Our visual and color inspiration was New York subway system, which is a metaphor for "going places," and the trustworthy New York Times' editorial illustration style.   

arch

THE PRIMARY TARGET 

People who are looking for a career boost or career change, who have a basic understanding of coding and looking for guidance to reach the next level.  

The previous students who chose Refactor U also thought the campus locating in Boulder is a plus. This indicates the students value a healthy lifestyle, quality of life, and network.     

People who are looking for a career boost or career change, who have a basic understanding of coding and looking for guidance to reach the next level.  

The previous students who chose Refactor U also thought the campus locating in Boulder is a plus. This indicates the students value a healthy lifestyle, quality of life, and network.   

People who are looking for a career boost or career change, who have a basic understanding of coding and looking for guidance to reach the next level.  

The previous students who chose Refactor U also thought the campus locating in Boulder is a plus. This indicates the students value a healthy lifestyle, quality of life, and network.  

People who are looking for a career boost or career change, who have a basic understanding of coding and looking for guidance to reach the next level.  

The previous students who chose Refactor U also thought the campus locating in Boulder is a plus. This indicates the students value a healthy lifestyle, quality of life, and network. 

VISITORS' SCENARIOS

From Refactor U's previous site data, we realized the students who eventually reached out to the school and/or registered for a cohort have mostly visited the site three or more times. We also see these are the information the students are looking for. 

From Refactor U's previous site data, we realized the students who eventually reached out to the school and/or registered for a cohort have mostly visited the site three or more times. We also see these are the information the students are looking for. 

From Refactor U's previous site data, we realized the students who eventually reached out to the school and/or registered for a cohort have mostly visited the site three or more times. We also see these are the information the students are looking for. 

From Refactor U's previous site data, we realized the students who eventually reached out to the school and/or registered for a cohort have mostly visited the site three or more times. We also see these are the information the students are looking for. 

First Visit

Am I on the right site?

What does this school teach?

How are they different from others?

How long/short is it?

How much does it cost?

Do I need to do this?

Second Visit

How successful are the graduates?

Who would teach me?

How much does it cost?

Is there scholarship help?

What is a day of the bootcamp like?

Am I capable of doing this?

Will I be accepted?

Third Visit

When would I start?

How do I apply?

Is this a sound decision?

Can I talk to someone?

SITE MAP

To answer those questions and try to help visitors take fewer visits to reach their decision, we structured the site as so.  

To answer those questions and try to help visitors take fewer visits to reach their decision, we structured the site as so.

To answer those questions and try to help visitors take fewer visits to reach their decision, we structured the site as so. 

To answer those questions and try to help visitors take fewer visits to reach their decision, we structured the site as so. 

post-it-1

Our little mapping activities.

site map-refactor U

CONTENT BLOCKS

WIREFRAME

WIREFRAME

IMG_3797-1

VISUAL MODULES

IMG_3795-1

PAGE DESIGNS

Refactor U U-2

Thanks for viewing!

IMG_3334

This is my design buddy Amy.

April

Contact

Contact

´╗┐Contact

April.xz@hotmail.com

April.xz@hotmail.com

Social

Social

Social