NUTech Ventures Innovator's Handbook

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I had this privilege to work on an incredible editorial design project, which also involves with making a mess of our break room.

Client: NUtech Ventures

NUtech Ventures is the intellectual property and commercialization unit of the University of Nebraska-Lincoln. NUtech’s mission is to facilitate the commercialization and practical use of innovations generated through the research activities at the University of Nebraska.

My colleague and I did some researches, visited some research labs and also asked to see some of the researchers' notebook and their offices.

I had this privilege to work on an incredible editorial design project, which also involves with making a mess of our break room.

Client: NUtech Ventures

NUtech Ventures is the intellectual property and commercialization unit of the University of Nebraska-Lincoln. NUtech’s mission is to facilitate the commercialization and practical use of innovations generated through the research activities at the University of Nebraska.

My colleague and I did some researches, visited some research labs and also asked to see some of the researchers' notebook and their offices.

I had this privilege to work on an incredible editorial design project, which also involves with making a mess of our break room.

Client: NUtech Ventures

NUtech Ventures is the intellectual property and commercialization unit of the University of Nebraska-Lincoln. NUtech’s mission is to facilitate the commercialization and practical use of innovations generated through the research activities at the University of Nebraska.

My colleague and I did some researches, visited some research labs and also asked to see some of the researchers' notebook and their offices.

I had this privilege to work on an incredible editorial design project, which also involves with making a mess of our break room.

Client: NUtech Ventures

NUtech Ventures is the intellectual property and commercialization unit of the University of Nebraska-Lincoln. NUtech’s mission is to facilitate the commercialization and practical use of innovations generated through the research activities at the University of Nebraska.

My colleague and I did some researches, visited some research labs and also asked to see some of the researchers' notebook and their offices.

I had this privilege to work on an incredible editorial design project, which also involves with making a mess of our break room.

Client: NUtech Ventures

NUtech Ventures is the intellectual property and commercialization unit of the University of Nebraska-Lincoln. NUtech’s mission is to facilitate the commercialization and practical use of innovations generated through the research activities at the University of Nebraska.

My colleague and I did some researches, visited some research labs and also asked to see some of the researchers' notebook and their offices.

CREATIVE BRIEF

Brand Personality: Relationship builder, achiever, trustworthy, cheerful, and valuable

Brand Archetype: magician, caregiver, sage

Target Audience: Researchers at UNL.

They are passionate about their areas of research. They spend most of their day working on their projects and love what they do. They are rational, critical thinkers, and they are some of the most intelligent people on campus. "They like plain, clean things."

Tonality: Energetic, technical and intellectual, and innovative

Brand Personality: Relationship builder, achiever, trustworthy, cheerful, and valuable

Brand Archetype: magician, caregiver, sage

Target Audience: Researchers at UNL.

They are passionate about their areas of research. They spend most of their day working on their projects and love what they do. They are rational, critical thinkers, and they are some of the most intelligent people on campus. "They like plain, clean things."

Tonality: Energetic, technical and intellectual, and innovative

Brand Personality: Relationship builder, achiever, trustworthy, cheerful, and valuable

Brand Archetype: magician, caregiver, sage

Target Audience: Researchers at UNL.

They are passionate about their areas of research. They spend most of their day working on their projects and love what they do. They are rational, critical thinkers, and they are some of the most intelligent people on campus. "They like plain, clean things."

Tonality: Energetic, technical and intellectual, and innovative

Brand Personality: Relationship builder, achiever, trustworthy, cheerful, and valuable

Brand Archetype: magician, caregiver, sage

Target Audience: Researchers at UNL.

They are passionate about their areas of research. They spend most of their day working on their projects and love what they do. They are rational, critical thinkers, and they are some of the most intelligent people on campus. "They like plain, clean things."

Tonality: Energetic, technical and intellectual, and innovative