I had this privilege to work on an incredible editorial design project, which also involves with making a mess of our break room.
Client: NUtech Ventures
NUtech Ventures is the intellectual property and commercialization unit of the University of Nebraska-Lincoln. NUtech’s mission is to facilitate the commercialization and practical use of innovations generated through the research activities at the University of Nebraska.
My colleague and I did some researches, visited some research labs and also asked to see some of the researchers' notebook and their offices.
I had this privilege to work on an incredible editorial design project, which also involves with making a mess of our break room.
Client: NUtech Ventures
NUtech Ventures is the intellectual property and commercialization unit of the University of Nebraska-Lincoln. NUtech’s mission is to facilitate the commercialization and practical use of innovations generated through the research activities at the University of Nebraska.
My colleague and I did some researches, visited some research labs and also asked to see some of the researchers' notebook and their offices.
I had this privilege to work on an incredible editorial design project, which also involves with making a mess of our break room.
Client: NUtech Ventures
NUtech Ventures is the intellectual property and commercialization unit of the University of Nebraska-Lincoln. NUtech’s mission is to facilitate the commercialization and practical use of innovations generated through the research activities at the University of Nebraska.
My colleague and I did some researches, visited some research labs and also asked to see some of the researchers' notebook and their offices.
I had this privilege to work on an incredible editorial design project, which also involves with making a mess of our break room.
Client: NUtech Ventures
NUtech Ventures is the intellectual property and commercialization unit of the University of Nebraska-Lincoln. NUtech’s mission is to facilitate the commercialization and practical use of innovations generated through the research activities at the University of Nebraska.
My colleague and I did some researches, visited some research labs and also asked to see some of the researchers' notebook and their offices.
I had this privilege to work on an incredible editorial design project, which also involves with making a mess of our break room.
Client: NUtech Ventures
NUtech Ventures is the intellectual property and commercialization unit of the University of Nebraska-Lincoln. NUtech’s mission is to facilitate the commercialization and practical use of innovations generated through the research activities at the University of Nebraska.
My colleague and I did some researches, visited some research labs and also asked to see some of the researchers' notebook and their offices.
Brand Personality: Relationship builder, achiever, trustworthy, cheerful, and valuable
Brand Archetype: magician, caregiver, sage
Target Audience: Researchers at UNL.
They are passionate about their areas of research. They spend most of their day working on their projects and love what they do. They are rational, critical thinkers, and they are some of the most intelligent people on campus. "They like plain, clean things."
Tonality: Energetic, technical and intellectual, and innovative
Brand Personality: Relationship builder, achiever, trustworthy, cheerful, and valuable
Brand Archetype: magician, caregiver, sage
Target Audience: Researchers at UNL.
They are passionate about their areas of research. They spend most of their day working on their projects and love what they do. They are rational, critical thinkers, and they are some of the most intelligent people on campus. "They like plain, clean things."
Tonality: Energetic, technical and intellectual, and innovative
Brand Personality: Relationship builder, achiever, trustworthy, cheerful, and valuable
Brand Archetype: magician, caregiver, sage
Target Audience: Researchers at UNL.
They are passionate about their areas of research. They spend most of their day working on their projects and love what they do. They are rational, critical thinkers, and they are some of the most intelligent people on campus. "They like plain, clean things."
Tonality: Energetic, technical and intellectual, and innovative
Brand Personality: Relationship builder, achiever, trustworthy, cheerful, and valuable
Brand Archetype: magician, caregiver, sage
Target Audience: Researchers at UNL.
They are passionate about their areas of research. They spend most of their day working on their projects and love what they do. They are rational, critical thinkers, and they are some of the most intelligent people on campus. "They like plain, clean things."
Tonality: Energetic, technical and intellectual, and innovative
Copyright © 2016 NUtech Ventures, All rights reserved
Art Direction: April Zhang
Designer: April Zhang, Abner Pizano
Photographer: Chelsea Yang
Art Direction: April Zhang
Designer: April Zhang, Abner Pizano
Photographer: Chelsea Yang
Art Direction: April Zhang
Designer: April Zhang, Abner Pizano
Photographer: Chelsea Yang
Art Direction: April Zhang
Designer: April Zhang, Abner Pizano
Photographer: Chelsea Yang
Art Direction: April Zhang
Designer: April Zhang, Abner Pizano
Photographer: Chelsea Yang