KaoPu HR

KaoPu HR

KaoPu HR

KaoPu HR

KaoPu HR

BRAND IDENTITY / UI TOOLKIT / WEB DESIGN

BRAND IDENTITY / UI TOOLKIT / WEB DESIGN

BRAND IDENTITY / UI TOOLKIT / WEB DESIGN

BRAND IDENTITY / UI TOOLKIT / WEB DESIGN

BRAND IDENTITY / UI TOOLKIT / WEB DESIGN

"KaoPu" the pinyin spelling of the Chinese word "靠谱." It comes from the northeastern Chinese dialect and describes someone who takes something seriously and exhibits commitment, persistence, a sense of responsibility, and perhaps devotion. This person in the discussion has earned a reputation of trustworthy, reliable and getting things done.

This term usually used in informal situations. With the attachment to the northeasterners' brand, the term also encodes the sense of endearing, humorous, authentic, and unpretentiousness. 

The brand KaoPu HR is a talent management system that embodies the same value as the term KaoPu. The brand came to me to establish its brand image, build its UI system, and design a marketing site. 

"KaoPu" the pinyin spelling of the Chinese word "靠谱." It comes from the northeastern Chinese dialect and describes someone who takes something seriously and exhibits commitment, persistence, a sense of responsibility, and perhaps devotion. This person in the discussion has earned a reputation of trustworthy, reliable and getting things done.

This term usually used in informal situations. With the attachment to the northeasterners' brand, the term also encodes the sense of endearing, humorous, authentic, and unpretentiousness. 

The brand KaoPu HR is a talent management system that embodies the same value as the term KaoPu. The brand came to me to establish its brand image, build its UI system, and design a marketing site. 

"KaoPu" the pinyin spelling of the Chinese word "靠谱." It comes from the northeastern Chinese dialect and describes someone who takes something seriously and exhibits commitment, persistence, a sense of responsibility, and perhaps devotion. This person in the discussion has earned a reputation of trustworthy, reliable and getting things done.

This term usually used in informal situations. With the attachment to the northeasterners' brand, the term also encodes the sense of endearing, humorous, authentic, and unpretentiousness. 

The brand KaoPu HR is a talent management system that embodies the same value as the term KaoPu. The brand came to me to establish its brand image, build its UI system, and design a marketing site. 

"KaoPu" the pinyin spelling of the Chinese word "靠谱." It comes from the northeastern Chinese dialect and describes someone who takes something seriously and exhibits commitment, persistence, a sense of responsibility, and perhaps devotion. This person in the discussion has earned a reputation of trustworthy, reliable and getting things done.

This term usually used in informal situations. With the attachment to the northeasterners' brand, the term also encodes the sense of endearing, humorous, authentic, and unpretentiousness. 

The brand KaoPu HR is a talent management system that embodies the same value as the term KaoPu. The brand came to me to establish its brand image, build its UI system, and design a marketing site. 

"KaoPu" the pinyin spelling of the Chinese word "靠谱." It comes from the northeastern Chinese dialect and describes someone who takes something seriously and exhibits commitment, persistence, a sense of responsibility, and perhaps devotion. This person in the discussion has earned a reputation of trustworthy, reliable and getting things done.

This term usually used in informal situations. With the attachment to the northeasterners' brand, the term also encodes the sense of endearing, humorous, authentic, and unpretentiousness. 

The brand KaoPu HR is a talent management system that embodies the same value as the term KaoPu. The brand came to me to establish its brand image, build its UI system, and design a marketing site. 

ESTABLISH THE BRAND

Based on brand exploration, we defined the brand archetypes as the magician, every-person, and sage. 

The Magician archetype is why KaoPu HR is qualified to say "we can transform your company’s hiring process and find the right candidate, and we can help the employees to become “靠谱” for their next role in the company.

The every-person archetype is why KaoPu HR is the embodiment of “ 靠谱”.

The sage archetype is why KaoPu HR is qualified to be trusted with its knowledge and services it provides. 

The brand personalities are that KaoPu HR is supportive, reliable, knowledgeable, trustworthy, and charismatic; it has a playful mind to make working better, easier, and more pleasant.  

Based on brand exploration, we defined the brand archetypes as the magician, every-person, and sage. 

The Magician archetype is why KaoPu HR is qualified to say "we can transform your company’s hiring process and find the right candidate, and we can help the employees to become “靠谱” for their next role in the company.

The every-person archetype is why KaoPu HR is the embodiment of “ 靠谱”.

The sage archetype is why KaoPu HR is qualified to be trusted with its knowledge and services it provides. 

The brand personalities are that KaoPu HR is supportive, reliable, knowledgeable, trustworthy, and charismatic; it has a playful mind to make working better, easier, and more pleasant.  

Based on brand exploration, we defined the brand archetypes as the magician, every-person, and sage. 

The Magician archetype is why KaoPu HR is qualified to say "we can transform your company’s hiring process and find the right candidate, and we can help the employees to become “靠谱” for their next role in the company.

The every-person archetype is why KaoPu HR is the embodiment of “ 靠谱”.

The sage archetype is why KaoPu HR is qualified to be trusted with its knowledge and services it provides. 

The brand personalities are that KaoPu HR is supportive, reliable, knowledgeable, trustworthy, and charismatic; it has a playful mind to make working better, easier, and more pleasant.  

Based on brand exploration, we defined the brand archetypes as the magician, every-person, and sage. 

The Magician archetype is why KaoPu HR is qualified to say "we can transform your company’s hiring process and find the right candidate, and we can help the employees to become “靠谱” for their next role in the company.

The every-person archetype is why KaoPu HR is the embodiment of “ 靠谱”.

The sage archetype is why KaoPu HR is qualified to be trusted with its knowledge and services it provides. 

The brand personalities are that KaoPu HR is supportive, reliable, knowledgeable, trustworthy, and charismatic; it has a playful mind to make working better, easier, and more pleasant.  

Brand Archetypes

archetype
IMG_4400
logo
clear-space

COLOR SYSTEM - A CINEMATIC APPROACH

Color is highly associated with human emotions, which make strong memories. Therefore, color is used to set the mood. The most common use is in films.

Inspired by how colors are used in cinematography, we defined our product color story to reflect our brand values to emphasize the brand image.

The rose-orange color will be used lightly in the product when the function, status, etc. relate to the sense of “up” and want people to associate with happiness and fulfillment.

Evening blue will be used in the product when the function, status, etc. relate to the sense of “stable” or “routine process” and want people to associate with reliability and trust.

Inspired by how colors are used in cinematography, we defined our product color story to reflect our brand values to emphasize the brand image.

The rose-orange color will be used lightly in the product when the function, status, etc. relate to the sense of “up” and want people to associate with happiness and fulfillment.

Evening blue will be used in the product when the function, status, etc. relate to the sense of “stable” or “routine process” and want people to associate with reliability and trust.

Inspired by how colors are used in cinematography, we defined our product color story to reflect our brand values to emphasize the brand image.

The rose-orange color will be used lightly in the product when the function, status, etc. relate to the sense of “up” and want people to associate with happiness and fulfillment.

Evening blue will be used in the product when the function, status, etc. relate to the sense of “stable” or “routine process” and want people to associate with reliability and trust.

Inspired by how colors are used in cinematography, we defined our product color story to reflect our brand values to emphasize the brand image.

The rose-orange color will be used lightly in the product when the function, status, etc. relate to the sense of “up” and want people to associate with happiness and fulfillment.

Evening blue will be used in the product when the function, status, etc. relate to the sense of “stable” or “routine process” and want people to associate with reliability and trust.

Inspired by how colors are used in cinematography, we defined our product color story to reflect our brand values to emphasize the brand image.

The rose-orange color will be used lightly in the product when the function, status, etc. relate to the sense of “up” and want people to associate with happiness and fulfillment.

Evening blue will be used in the product when the function, status, etc. relate to the sense of “stable” or “routine process” and want people to associate with reliability and trust.

Color
color Weight and shadow

TYPOGRAPHY

Typography
Signage
COVERS
Stationery Mockup Template
biz card
T-shirt
enamel-pin

UI TOOLKIT (Partial)

1-Color & Typography
2-Button
3-Form

WEBSITE DESIGN

Web 2
April

Contact

Contact

Contact

April.xz.uc@gmail.com

April.xz@hotmail.com

Social

Social

Social