Identity

Identity

Identity

Identity

Identity

GROUND STATE CAFE

GROUND STATE CAFE

GROUND STATE CAFE

GROUND STATE CAFE

GROUND STATE CAFE

This was a coffee shop in the Physics Department building at the University of Nebraska-Lincoln. The physics department decided to name the shop Ground State Cafe.

I was asked to design the identity to fit the physics concept and its brand personality: energetic, dedicated, young, and fun to be with.

Here's what I've learned from Wikipedia: 

The ground state of a quantum mechanical system is its lowest-energy state; the energy of the ground state is known as the zero-point energy of the system. An excited state is any state with energy greater than the ground state. One of the examples is the aurora. Auroras result from emissions of photons in the Earth's upper atmosphere (above 80 km ), from ionized nitrogen atoms regaining an electron, and from oxygen and nitrogen atoms returning from an excited state to ground state.

This was a new coffee shop in the Physics Department building at the University of Nebraska-Lincoln. The physics department decided to name the shop Ground State Cafe.

I was asked to design the identity to fit the concept and its personality: energetic, dedicated, young, and fun to be with.

Here's what I've learned from Wikipedia: 

The ground state of a quantum mechanical system is its lowest-energy state; the energy of the ground state is known as the zero-point energy of the system. An excited state is any state with energy greater than the ground state. One of the examples is the aurora. Auroras result from emissions of photons in the Earth's upper atmosphere (above 80 km ), from ionized nitrogen atoms regaining an electron, and from oxygen and nitrogen atoms returning from an excited state to ground state.

This was a coffee shop in the Physics Department building at the University of Nebraska-Lincoln. The physics department decided to name the shop Ground State Cafe.

I was asked to design the identity to fit the physics concept and its brand personality: energetic, dedicated, young, and fun to be with.

Here's what I've learned from Wikipedia: 

The ground state of a quantum mechanical system is its lowest-energy state; the energy of the ground state is known as the zero-point energy of the system. An excited state is any state with energy greater than the ground state. One of the examples is the aurora. Auroras result from emissions of photons in the Earth's upper atmosphere (above 80 km ), from ionized nitrogen atoms regaining an electron, and from oxygen and nitrogen atoms returning from an excited state to ground state.

This was a new coffee shop in the Physics Department building at the University of Nebraska-Lincoln. The physics department decided to name the shop Ground State Cafe.

I was asked to design the identity to fit the concept and its personality: energetic, dedicated, young, and fun to be with.

Here's what I've learned from Wikipedia: 

The ground state of a quantum mechanical system is its lowest-energy state; the energy of the ground state is known as the zero-point energy of the system. An excited state is any state with energy greater than the ground state. One of the examples is the aurora. Auroras result from emissions of photons in the Earth's upper atmosphere (above 80 km ), from ionized nitrogen atoms regaining an electron, and from oxygen and nitrogen atoms returning from an excited state to ground state.

This was a new coffee shop in the Physics Department building at the University of Nebraska-Lincoln. The physics department decided to name the shop Ground State Cafe.

I was asked to design the identity to fit the concept and its personality: energetic, dedicated, young, and fun to be with.

Here's what I've learned from Wikipedia: 

The ground state of a quantum mechanical system is its lowest-energy state; the energy of the ground state is known as the zero-point energy of the system. An excited state is any state with energy greater than the ground state. One of the examples is the aurora. Auroras result from emissions of photons in the Earth's upper atmosphere (above 80 km ), from ionized nitrogen atoms regaining an electron, and from oxygen and nitrogen atoms returning from an excited state to ground state.

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