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ASK SHELDON

UGLY ART

UGLY ART

UGLY ART

ASK SHELDON

At my creative strategy class, we had a challenge to "pick an issue and make a buzz about it."

The one I chose was Campus Ugly Art. 

Thought #1, So... the campus sculptures are ugly, I need to make a buzz about it...how can I get people to talk about art? Why should students care? Probably because the university uses our tuition money to buy those sculptures?

I participated a student docent program at our university's Sheldon Museum of Art, and one of the training session was campus sculptures tour.  Here's what I learned:
All campus sculptures are purchased by Sheldon Museum of Art. The museum has its own funding resources. Our tuition is not one of them.
The tour was fascinating and thoughts provoking.
We walk by these sculptures every day and never thought about just standing there for a moment and think about why they are at where they are at, and why the artist made this.
The one sculpture I hated the most turned out to be the one I felt most connected to...after the tour.

I realized our indifference and ignorance toward those sculptures was the issue. Another issue is that only very few students and faculties know about Sheldon Art Museum has this amazing sculpture garden tour available for students and groups.

So I decided to make a buzz about the sculptures and bring people's attention to Sheldon.

Step 1. Wrap up all the sculptures on campus with yellow cordon. With copies printed in comic sans and #AskSheldon. 

At my creative strategy class, we had a challenge to "pick an issue and make a buzz about it."

The one I chose was Campus Ugly Art. 

Thought #1, So... the campus sculptures are ugly, I need to make a buzz about it...how can I get people to talk about art? Why should students care? Probably because the university uses our tuition money to buy those sculptures?

I participated a student docent program at our university's Sheldon Museum of Art, and one of the training session was campus sculptures tour.  Here's what I learned:
All campus sculptures are purchased by Sheldon Museum of Art. The museum has its own funding resources. Our tuition is not one of them.
The tour was fascinating and thoughts provoking.
We walk by these sculptures every day and never thought about just standing there for a moment and think about why they are at where they are at, and why the artist made this.
The one sculpture I hated the most turned out to be the one I felt most connected to...after the tour.

I realized our indifference and ignorance toward those sculptures was the issue. Another issue is that only very few students and faculties know about Sheldon Art Museum has this amazing sculpture garden tour available for students and groups.

So I decided to make a buzz about the sculptures and bring people's attention to Sheldon.

Step 1. Wrap up all the sculptures on campus with yellow cordon. With copies printed in comic sans and #AskSheldon. 

At my creative strategy class, we had a challenge to "pick an issue and make a buzz about it."

The one I chose was Campus Ugly Art. 

Thought #1, So... the campus sculptures are ugly, I need to make a buzz about it...how can I get people to talk about art? Why should students care? Probably because the university uses our tuition money to buy those sculptures?

I participated a student docent program at our university's Sheldon Museum of Art, and one of the training session was campus sculptures tour.  Here's what I learned:
All campus sculptures are purchased by Sheldon Museum of Art. The museum has its own funding resources. Our tuition is not one of them.
The tour was fascinating and thoughts provoking.
We walk by these sculptures every day and never thought about just standing there for a moment and think about why they are at where they are at, and why the artist made this.
The one sculpture I hated the most turned out to be the one I felt most connected to...after the tour.

I realized our indifference and ignorance toward those sculptures was the issue. Another issue is that only very few students and faculties know about Sheldon Art Museum has this amazing sculpture garden tour available for students and groups.

So I decided to make a buzz about the sculptures and bring people's attention to Sheldon.

Step 1. Wrap up all the sculptures on campus with yellow cordon. With copies printed in comic sans and #AskSheldon.

At my creative strategy class, we had a challenge to "pick an issue and make a buzz about it."

The one I chose was Campus Ugly Art. 

Thought #1, So... the campus sculptures are ugly, I need to make a buzz about it...how can I get people to talk about art? Why should students care? Probably because the university uses our tuition money to buy those sculptures?

I participated a student docent program at our university's Sheldon Museum of Art, and one of the training session was campus sculptures tour.  Here's what I learned:
All campus sculptures are purchased by Sheldon Museum of Art. The museum has its own funding resources. Our tuition is not one of them.
The tour was fascinating and thoughts provoking.
We walk by these sculptures every day and never thought about just standing there for a moment and think about why they are at where they are at, and why the artist made this.
The one sculpture I hated the most turned out to be the one I felt most connected to...after the tour.

I realized our indifference and ignorance toward those sculptures was the issue. Another issue is that only very few students and faculties know about Sheldon Art Museum has this amazing sculpture garden tour available for students and groups.

So I decided to make a buzz about the sculptures and bring people's attention to Sheldon.

Step 1. Wrap up all the sculptures on campus with yellow cordon. With copies printed in comic sans and #AskSheldon.

At my creative strategy class, we had a challenge to "pick an issue and make a buzz about it."

The one I chose was Campus Ugly Art. 

Thought #1, So... the campus sculptures are ugly, I need to make a buzz about it...how can I get people to talk about art? Why should students care? Probably because the university uses our tuition money to buy those sculptures?

I participated a student docent program at our university's Sheldon Museum of Art, and one of the training session was campus sculptures tour.  Here's what I learned:
All campus sculptures are purchased by Sheldon Museum of Art. The museum has its own funding resources. Our tuition is not one of them.
The tour was fascinating and thoughts provoking.
We walk by these sculptures every day and never thought about just standing there for a moment and think about why they are at where they are at, and why the artist made this.
The one sculpture I hated the most turned out to be the one I felt most connected to...after the tour.

I realized our indifference and ignorance toward those sculptures was the issue. Another issue is that only very few students and faculties know about Sheldon Art Museum has this amazing sculpture garden tour available for students and groups.

So I decided to make a buzz about the sculptures and bring people's attention to Sheldon.

Step 1. Wrap up all the sculptures on campus with yellow cordon. With copies printed in comic sans and #AskSheldon. 

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Asksheldon

Sheldon has a great Instagram feed, so I want to bring some traffic there.

Step 2,  which is actually Step 0. Set up couple Instagram posts with #askSheldon. So when people start searching, Sheldon is ready to accept the traffic.  

Step 3. Interact with students and faculties who post, like, or comment with #AskSheldon to form an online casual discussion. Then let people know about many tours available for UNL community and how those tours could be s part of a class and inspire students.

The whole purpose of making the buzz is increasing the awareness of the available resources Sheldon Museum of Art has to offer, and how can those tours and resources help students learn and get inspired.  

Sheldon has a great Instagram feed, so I want to bring some traffic there.

Step 2,  which is actually Step 0. Set up couple Instagram posts with #askSheldon. So when people start searching, Sheldon is ready to accept the traffic.  

Step 3. Interact with students and faculties who post, like, or comment with #AskSheldon to form an online casual discussion. Then let people know about many tours available for UNL community and how those tours could be s part of a class and inspire students.

The whole purpose of making the buzz is increasing the awareness of the available resources Sheldon Museum of Art has to offer, and how can those tours and resources help students learn and get inspired.  

Sheldon has a great Instagram feed, so I want to bring some traffic there.

Step 2,  which is actually Step 0. Set up couple Instagram posts with #askSheldon. So when people start searching, Sheldon is ready to accept the traffic.  

Step 3. Interact with students and faculties who post, like, or comment with #AskSheldon to form an online casual discussion. Then let people know about many tours available for UNL community and how those tours could be s part of a class and inspire students.

The whole purpose of making the buzz is increasing the awareness of the available resources Sheldon Museum of Art has to offer, and how can those tours and resources help students learn and get inspired.

Sheldon has a great Instagram feed, so I want to bring some traffic there.

Step 2,  which is actually Step 0. Set up couple Instagram posts with #askSheldon. So when people start searching, Sheldon is ready to accept the traffic.  

Step 3. Interact with students and faculties who post, like, or comment with #AskSheldon to form an online casual discussion. Then let people know about many tours available for UNL community and how those tours could be s part of a class and inspire students.

The whole purpose of making the buzz is increasing the awareness of the available resources Sheldon Museum of Art has to offer, and how can those tours and resources help students learn and get inspired.  

This assignment, I realized that it's never about just "make a buzz," but define what the real issue is, and how can I as a creative can make people look at an issue in a different way, and how can I change an issue into an opportunity to make things better. 

This assignment, I realized that it's never about just "make a buzz," but define what the real issue is, and how can I as a creative can make people look at an issue in a different way, and how can I change an issue into an opportunity to make things better. 

This assignment, I realized that it's never about just "make a buzz," but define what the real issue is, and how can I as a creative can make people look at an issue in a different way, and how can I change an issue into an opportunity to make things better.

This assignment, I realized that it's never about just "make a buzz," but define what the real issue is, and how can I as a creative can make people look at an issue in a different way, and how can I change an issue into an opportunity to make things better.

April

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April.xz@hotmail.com

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